What brand promotion effect is better? What indicators should be assessed for brand promotion? More precisely,哈爾濱營(yíng)銷(xiāo)型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營(yíng)銷(xiāo)外包 how to let consumers know my brand in all directions. The editor thinks that the following six points should be taken into consideration:
1 On the Internet - Perception Rate: Perception of the ratio between the effective population and the target market population by some or some combination means; 哈爾濱營(yíng)銷(xiāo)型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營(yíng)銷(xiāo)外包Perhaps this is my e-commerce course on geographical algorithm or contact point algorithm.
2 indicators - perception: the range of information that can be perceived, user population information - content of interest demand - network address information - real location information - relationship chain - Communication and contact mode, etc. So only with perception can we make clear the effect of our promotion.哈爾濱營(yíng)銷(xiāo)型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營(yíng)銷(xiāo)外包
3 landing pages - arrival rate: the ratio of the final arrival of the marketing campaign to the perceptible population; see how many visitors our landing page has received through some statistical software.
4. Text - Understanding: Can we analyze, understand and respond based on perceived information? 哈爾濱營(yíng)銷(xiāo)型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營(yíng)銷(xiāo)外包Therefore, a good text must be able to make users understand and solve users'problems.
5. Return on investment - perceived efficiency: the cost of reaching the target customers per unit of population; it can also be measured by placing a single quantity on a commercial platform.哈爾濱營(yíng)銷(xiāo)型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營(yíng)銷(xiāo)外包 Specifically, we can divide it into two kinds:
1) - Perception rate: According to the principle of sampling or full data measurement,哈爾濱營(yíng)銷(xiāo)型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營(yíng)銷(xiāo)外包 the proportion of the population known to potential users can be perceived;
2) - Feedback rate: The ratio of perceptual population with bi-directional loop to all target perceptual population.